Turn What You Already Have Into a Pitch Deck

Most founders who come to us are not starting from nothing. They have a business plan from last year's competition, an old deck with out-of-date numbers, a page of notes from a call, or an application they have already written. The story is in there. What takes the time is pulling it out, deciding what goes on which slide, and making the slides look like someone cared.

That is what our deck builder now does. You bring what you have, it writes the story and designs the slides, and you get a deck you can keep editing until it is right. Here is what it can do, and four founders it was built for.

What the deck builder does

1. It starts from your documents, not a blank form

Upload a PDF, a Word document or plain text: an old deck, a business plan, meeting notes. We read them and pull out the facts: your customers, your numbers, your team, what you are asking for. Any question your documents already answer is skipped. You are only asked about what is missing.

If you have nothing to upload, that is fine. Answer a few questions in your own words and it asks follow-up questions where the answer is thin.

2. It builds the deck for whoever will read it

Before anything is written, you choose who the deck is for:

• Investors, short. About 10 slides. The story an investor gets through in three minutes.
• Investors, full. 15 to 18 slides. Everything an investor asks about, from the market to the financials.
• Partners. For a company you want to work with: what they gain, how working together goes, and how to start.

A partner deck is not an investor deck with a different cover. It asks different questions, such as what the partner gets and on what terms, because a logistics company deciding whether to work with you reads differently from a fund deciding whether to back you.

3. It shows you your story before it makes a slide

Your story comes back marked section by section, so you can see what will land and what is weak before any design work happens. Fixing a weak traction section takes a minute at this stage. If a funder spots it first, it costs you the application.

4. It designs the slides, photos included

Every deck is designed, not dropped into a template. The AI draws photos to match your story: a market stall, a warehouse floor, a farmer at work. They are chosen for each slide, so you do not end up with stock photos of people shaking hands.

You can add your own images too. Upload your logo and it goes on your title slide and footers, and your brand colour is taken from it. Upload a team photo and it goes on your team slide. A photo of your shop, product or site can go wherever it fits.

5. It checks every line against what you gave it

AI writing can invent things. Ours is checked. Every line is compared with the documents and answers you provided, and anything it cannot back up is flagged for you to confirm or remove. Where a number is missing, the deck leaves a clear blank for you to fill in rather than guessing.

6. You can change anything in Deck Studio

Your deck is not final when it is built. Open it in Deck Studio and:

• Type over any line. Your words go straight onto the slide.
• Ask for a rewrite. "Make this headline shorter." "Make the problem slide clearer." It changes that slide and checks it again.
• Change the photos. Redraw one, remove it, or swap in one of your own.
• Change the look. Fonts, brand colour and background for the whole deck at once.
• Undo anything. Every change is saved, so you can go back.

When you are happy, press Update PDF and download it.

7. You can add more later, and it takes the story from there

This is the part founders tell us they did not expect. Say you close a new customer next month, or a funder asks for your latest financials. Open the deck's Sources and add the new document or paste your notes. We read it and tell you what is new: facts the deck does not have, numbers that have changed, blanks it can now fill. Then you choose:

• Update this deck. Every slide is rechecked against the new information, and you see a list of what changed.
• Rebuild from scratch. A new deck built from everything you have given us so far. Your old version is still there if you want it back.
• Not now. The material is kept for later.

You do not start again. The deck keeps up with your company.

Four founders it was built for

These founders are made up. Each one stands for a situation we see every week.

Amara has a deadline tomorrow morning. An accelerator wants a deck attached to her application by 9am. She has a 30-page business plan and no slides. She uploads the plan in the evening, answers the two questions it could not answer, approves her story, and has a designed PDF before she goes to bed. In Deck Studio she changes the colours to match her logo and shortens one headline.

Kofi needs a partner, not an investor. He runs a delivery business and wants a courier network to carry his parcels. An investor deck would talk about market size and growth. He picks the partner deck, which asks what the courier company gains, how the handover works and what the terms are. The deck he sends answers the questions their operations manager will ask.

Wanjiru's deck is six months old. Her numbers have doubled since she last pitched. She uploads her old deck and her latest monthly report. The builder takes her story from the old deck and her numbers from the new report, and flags the two slides where they disagree so she can confirm which is right.

Tunde has nothing written down. No plan, no deck, just a business he can explain over coffee. He answers the questions in his own words. Where an answer is thin, it asks more, so "we have some customers" becomes "42 paying shops in Ibadan, 9 of them reordering weekly." Then he uploads a photo of his team outside the shop, and it goes on the team slide.

Why this matters for funding applications

Many funds read the deck before they read your answers. A clear, accurate deck written for the right reader gets the rest of your application read. It also makes the application easier to write: when we sorted 252 questions from 32 accelerator and fund application forms, a normal pitch deck answered 71% of them.

If you are comparing tools, we compared the main AI presentation makers for investor pitch decks. And if you would rather write it yourself, our guide to creating a pitch deck, slide by slide covers what each slide has to say.